Every year, the job market presents new challenges for companies. That's why entrepreneurs implement a range of benefits in their businesses to attract candidates and reduce employee turnover. However, such incentives are not always enough. For employees, the opinion about the company plays a more significant role. Therefore, before sending a CV or recruitment task, they check information about the company. And what they find largely depends on the actions taken by the company.

PR activities, or Public Relations, are responsible for the business communication of your brand, creating the company's image and building trust with the audience. PR marketing helps improve the reputation of your company and strengthen its relationships with the environment. Find out how marketing and PR activities create a positive brand image and attract potential customers.

Did you know that acquiring a new customer can be up to 25 times more expensive than retaining an existing one1? Unfortunately, many companies cannot boast high-quality customer service, which results in avoidable losses. Therefore, familiarize yourself with these 5 customer service tips and minimize the risk of losing customers.

Allegro is not only a popular online sales platform, but it is also recognized among consumers. According to the GEMIUS study, as many as 86% of respondents mention Allegro as a platform associated with online shopping. However, listing an offer is not the only thing a seller needs to take care of. Competition is just around the corner, and what can help you stay ahead are product reviews.

The dynamic development of e-commerce means that you have to deal with increasing competition? Are you spending money on marketing activities, but they are not bringing the results you expect? The solution that meets your expectations is obtaining product reviews. Thanks to them, you will gain the trust of customers, improve your position in search results, and above all, increase sales.

Customer satisfaction - the indicator on which the success of your business depends. Thanks to the satisfaction received during shopping, customers happily return to the verified seller. To ensure that consumers do not go to the competition but remain loyal customers of your store, read the article below and remember the secret formula that will help you take care of customer satisfaction.

Almost every business owner knows after reading an article on our blog "What conclusions do customers draw from Google Maps reviews?" what Internet users think when evaluating a brand. With the information provided in this post, you will deepen your knowledge of managing your business online and learn why it is worth creating a Google My Business account. 

A Google business card is a very important tool for building an online presence. After all, it is in the Google search engine that customers most often check basic company information such as opening hours, location, and reviews. Furthermore, a business card reduces the costs associated with marketing and website positioning. Therefore, if you don't have a business card for your company yet, be sure to create one, and if you already have a Google My Business profile, check how to improve it.

The IT industry is quite difficult when it comes to gathering opinions. There are definitely more review websites available for companies related to e-commerce or popular services. However, there are dedicated platforms that allow customers to leave reviews for software manufacturers, for example. In this article, you will find 7 portals designed for collecting opinions about companies in the IT industry.

Promoting a company online requires implementing various marketing activities, starting from website positioning and ending with PR actions. During the execution of many of them, as well as when making key decisions for further brand development, it is worth using dedicated tools. You will find plenty of them on the market, so we have prepared a list for you of those that will help you effectively promote your company and offer on the Internet.